Healthcare professionals: Key advocates for vaccination
Healthcare professionals (HCPs) are key advocates for vaccination across all ages because of the trust the public places in them. Almost 80% of Europeans would consult a medical professional for information about vaccines, and 65% consider them the most trustworthy source of information. Given this evident level of trust, there is a risk that hesitant or anti-vaccine HCPs could spread concerns about vaccines. However, HCP life-course immunisation (LCI) advocacy, through regular, community-level conversations and recommendations, has the potential to increase public confidence in vaccines and, ultimately, increase vaccination uptake.
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